Tuesday, 5 April 2016

Evaluation part 4



4     How did you use media technologies in the construction and research, planning and evaluation stages?

Throughout my work I used media technologies in the construction and research, planning and evaluation stages. Without the internet I would not have been able to complete my work as it played a vital part, especially in the construction and research stages. This is because it allowed me to research digipak’s, posters and music videos in the EDM gene. I used websites like Google Images for research for my ancillary tasks and YouTube for the music videos. I also used YouTube to upload versions of our music video to show the class to gain feedback and embed on my blog. In the planning stage media technologies were important in creating the animatic for the music videos as we used Final cut pro to do so meaning the audience will have an idea of what our video will look like; as well as having to use a camera to photograph our storyboards to use for the animatic.

For filming we used a 1200D camera- having such a good quality camera allowed us to shoot good quality video aiding to the success of our music video. I was the cinematographer so I did the majority of filming. We also used the same camera for the images on my digipak meaning they were good quality images which could be easily manipulated without hindering the quality too bad. We also tried using a different lens which was for close ups, this was used for the reshoot of the paint scene as it made the colours appear more vibrant than the other lens. Other equipment used whilst filming was a tripod to get steadicam shots so not all the footage would be handheld and difficult to watch. I also tried using the crane which I found hard to control and heavy to use on my own so decided not to use it again.


To create my ancillary tasks I used a program called Photoshop, which was provided by the school. This was crucial in completing the task as it allowed me to manipulate image by changing colour, adding effects, etc. and I could juxtapose images. We were also able to use the program final cut pro in order to put together and edit our music video. I also used this to do some green screen filming for my blog. This was the first time I was able to use the software and found it was simple to use and easy to cut shots together making it looks professional. Siyau, my partner, was the editor so she did most of this; especially as she had her own MacBook so could do it at home.

Wednesday, 23 March 2016

Evaluation part 3


Evaluation part 2


Evaluation part 1


In what ways does your media product use, develop or challenge forms and conventions of real media products?

We made a music video within the EDM (electronic dance music) genre that was ‘Levels’ by Avicci. Whilst making this we followed conventions of other EDM music videos, which I did analysis on; as well as Goodwin’s theory. EDM is considered to be a more artistic genre as it allows more freedom when creating a video. However, there are some generic conventions. This includes a wild crazy atmosphere which is shown through the paint scene. We developed this idea by using people in masks which adds to the crazy feel, especially having them throw paint which is unusual as groups like this usually leads to scenes of violence. Another convention is a clubbing scene with jumping and dancing around which can be seen about the two thirds mark in our video. We followed this rule as all the videos I analyzed included this. We also used UV paint to make the people stand out and give it a wild feel. Special effects were also used to create a sense of confusion which is another convention, eg: distortion on the hands and moving the head. Also the logo in the eyes to show her being engulfed and taken over by the music. The last convention we followed was a random narrative of a girl being transported by a logo which does not have to link to the song.


Goodwin’s Theory has set rules that all music videos follow. The first is that the music video has to demonstrate genre characteristics which I have explained previously. There has to be a relationship between the lyrics and visuals. This was challenging to do as the song was mostly instrumental and the only lyrics were repeated. We did our own interpretation of this of the lyrics ‘I get a feeling that I never ever ever ever had before’ at which you see the paint throwing as this is unusual and thus would create an emotion for the character. There also has to be a relationship between music and visuals. This can be seen through the editing of our music video as most footage is cut in beat with the music, in particular when the eyes open with the logo at the end of the song which is in sync. A convention we challenged is the need of the record label, to include lots of close ups of the artist. The actual artist is not featured in the entirety of our music video due to genre conventions of it not being necessary and to give the illusion of a secretive person. Music videos should also include the notion of looking and the voyeuristic treatment of the female body. We do little of this in our video as it was not the main focus like in other genres like pop. However, we did use the voyeuristic treatment of women through the girls clubbing out to promote the male gaze as the setting would have been typical of this. This was shown through the girl’s costume of a fitted skirt with heeled shoes. Intertextual references that can be seen in the video is to ‘Rather be’ by Clean Bandit as we use our logo in many scenes like in their video and ‘Pompeii’ by Bastilles as we took inspiration of filling in the eyes to show the spread of the music.

Wednesday, 16 March 2016

Reshoot Club scene


From audience feedback we found we needed to reshoot the club scene as we used a lot of repeated footage and it seemed boring. To improve it we decided to include masks to follow the narrative of the paint scene and make it seem more alternative. The masks Have UV paint on them so them glow up under the torch to make them more colourful and visually interesting.

Wednesday, 9 March 2016

Paint scene reshoot


From feedback we found we needed to reshoot the paint scene as the audience felt the paint throwing will look better in front of a plain background. To do this Siyau stood in front of the white screen and i set up two camera at different angles to to get different shots. One was the usual 1200 DSLR camera and the other had a different lens which took crisp close-ups. I left the cameras rolling to throw the paint from different positions with the aim to slow down the footage in editing.